What is the core benefit of the product in a single line? (This can be a tough one, but it’s a very powerful way of refining a product vision). This could be the product’s name, preferably framed in a way that makes it appealing to customers. Here’s the structure Allister suggested in his original post: Okay, so how does the “working backwards” press release help product teams to answer this question? Having a good sense of the target audience will ensure that teams don’t over-explain features that most customers wouldn’t be interested in anyway. That said, the product team should still be clear about who the press release is aimed at retail customers, internal users, and so on. In his explanation, he laid out the exact necessary structure for a working backwards press release (which we’ll touch on in just a second).īut before we do, it’s worth highlighting another of McAllister’s assertions: that despite press releases being an externally-focused form of communication, this version is meant specifically for internal use as a means of improving the process. McAllister’s Quora answer was not just thorough, it was in fact very useful for any product teams looking to replicate the working backwards method. This book would be a valuable read for founders and managers.What should be included in a working backwards press release? It is interesting to understand the decisions that went behind these products and how Amazon pushed towards market leadership in each segment. The second part deals with the many products that Amazon has brought forth, mainly, Kindle, Prime, Prime video and AWS. Each team communicated to the others using services and API calls This enabled Amazon to expose any internal product from a team to the outsde world quickly gaining first mover advantage.Metrics measure achievement, not activity with emphasis on customer facing variables rather than internal variables.
Any idea is condensed to a six pager which is read before meetings by everyone involved in teh meeting.Leadership is single threaded: every major priority has one leader responsible for it whose 100% reponsibility is delivering that product eliminating dropped balls from multitasking or leadership vacuums.Development at Amazon works backwards from the desired customer experience and any idea begins with a press release that elicits discussion, critique and customer feedback on a development proposal.A quote that stuck with me was : every company has a culture, if you don’t actively create it, you’ll learn about it once it is made.Amazon culture places a lot of stress on its 14 leadership principles. The first part deals with the culture of Amazon ranging from hiring, organization, in house communication and metrics of achievement. Working Backwards is a business book on the story and culture of Amazon. Working Backwards: Insights, Stories, and Secrets from Inside Amazon
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